At momjug, we get it—motherhood is a wild, wonderful ride, and it’s way better with a little support. That’s why we’re shining a spotlight on some of our favorite mom-founded brands—the ones that totally get what moms need and make life a little easier.
When you shop these awesome brands, you're not just grabbing amazing products—you’re cheering on real moms and the amazing businesses they’ve built.
1. Motette – Dreamy Bamboo Pajamas for Babies & Toddlers
Motette is on a mission to help the whole fam catch those much-needed ZZZs—especially mama and her baby. Created by a mom who gets it, these bamboo jammies are buttery-soft, breathable, and built for snuggly, snoozy nights. With genius zipper designs, a cozy fit, and fabric so gentle it’s practically a lullaby, every piece is made with love and sleep in mind.
2. elovee + co. – The Newborn Swaddle, Reimagined
elovee + co. is here to upgrade your swaddle game—with a design that’s basically a hug. These swoon-worthy swaddles are crazy soft, zip up without a peep (yes, really), and give just the right amount of snuggly squeeze to help your little one chill out and snooze. When you’ve got a newborn, sleep is gold. A swaddle that actually helps? Count us in, wrapped and ready.
3. Mimi and Pal – Chic, Functional Bags for Moms on the Go
Who says mom gear can’t be fab and functional? Mimi and Pal is here to prove otherwise—with sleek leather pump bags, chic milk storage solutions, and minimalist backpacks that are as organized as they are Insta-worthy. Every piece is made to simplify your day without sacrificing style. Basically, it’s mom life—but make it fashion.
4. Le Lolo – Because Losing Nipple Shields Shouldn’t Be a Thing
Le Lolo was born out of one mom’s “where-the-heck-did-it-go” moment— who kept misplacing her nipple shields (relatable, right?). Her fix? Gorgeous, colorful nipple shields that actually stay put thanks to a clever double-sided hypoallergenic sticker. No one deserves beautiful, functional gear more than a superhero mom.
5. Davin & Adley – Maternity and Nursing Bras That Actually Work
Davin & Adley is flipping the script on nursing and pumping bras. Supportive? Check. Functional? Absolutely. Soft, stylish, and made for real mom bodies? You bet. From buttery-smooth pumping camis to bras that flex with your postpartum curves, they’ve got you covered—literally.
6. momjug – Hydration Made Easy for Breastfeeding Mamas
Say hello to the ultimate water bottle for breastfeeding moms! momjug is here to make hydration a no-brainer with a handy breast indicator to track feeds and a built-in pacifier clip—because who needs more things to juggle, right? This bottle is simple, genius, and makes it so much easier for moms to stay hydrated while doing their superhero thing. We love how it’s all about making self-care as easy as caring for your little one!
Moms Supporting Moms
We’re all about giving a big shoutout to these amazing mom-owned brands that are seriously changing the motherhood game. When you shop with businesses like these, you’re not just grabbing a product—you’re supporting the heart, hustle, and mom-power behind them. These mamas are creating solutions straight from their own experiences, and we’re here for it. So go ahead—check them out, support their businesses, and share the love with a fellow mama who could use it!
